Brookfield Properties opened its new mixed-use tower in Manhattan West last month. Skidmore, Owings & Merrill designed the eight acre glass tower, which has an outdoor pedestrian area with gardens, seating and a cultural program called Arts Brookfield. In Manhattan, given its size, this two and a half acre space is rare. Inside, the retail store is home to over 25 different culinary areas that offer a range of dining experiences as well as a mix of wellness storefronts and retail boutiques.
Located on the west side of Manhattan, this building aims to be an attraction that connects to other west side attractions such as The High Line, a former railroad that has been converted into a public green space and pedestrian walkway. But unlike Hudson Yards, it’s not a designated selfie op. It’s a gourmet extravaganza. Manhattan West’s high-end restaurants offer breathtaking views with elegant dining rooms and multiple tables that will impress your customers.
One of the new restaurants is Ci Siamo, an Italian restaurant with live fire cooking. Another is a Spanish restaurant called Casa Dani by three-star Michelin chef Dani Garcia. There is also a luxury Pendry hotel with 164 rooms and a retail floor with skincare shops including a peloton store and posh cafes. Jason Maurer, Senior Vice President Retail Leasing, Brookfield Properties, calls it “a prime destination.”
The office space includes The Lofts, a 13-story boutique office building with smaller co-working spaces for young companies and corporate floor plans for larger ones. Companies that already have offices here include NHL, Ernst & Young, Cravath, Swaine & Moore, JPMorgan Chase, and Amazon.
Also on site is a 62-story luxury residential tower called The Eugene, which a press release says will encourage residents to “live, work and play” in the complex.
“We’re New York City’s largest commercial landlord and we take our responsibility seriously to be great stewards, great neighbors and give back to the communities we call home,” said Callie Haines, executive vice president, New York and Boston, Brookfield Properties . What sets this mixed-use development apart from other ultra-luxury Manhattan properties is the public space. It is “designed for people”.
“The development is eight acres and two and a half acres are dedicated to public space, a vibrant, public space with a variety of seating, tables, and benches that has free public programs year round,” said Haines. “It creates a welcoming, inclusive environment where people are not only encouraged to visit, but also encouraged to stick with any office buildings, retail outlets, residences, boutique hotel and restaurants that are around it. ”
When most people think of a mixed-use building like this, they assume that some of the office workers are also residents, but that’s usually not the case. A Manhattan West representative tells Propmodo that there is as yet no record of anyone both living and working in this new mixed-use property.
According to Jim Stuart, partner in Matter Real Estate Group and developer of UnCommons (a new mixed-use development in Las Vegas), mixed-use properties shouldn’t follow the traditional mixed-use standard. “Mixed-use communities shouldn’t exist in order to offer a comprehensive lifestyle in which the commercial user is the resident and vice versa,” said Stuart.
“When done right, the mixed use reflects the broader community and creates a diverse appeal. The attraction of this attraction draws tenants, residents, guests, consumers, and everyone else. It is created through a tapestry of shared experiences that stimulate valuable interactions between these groups. ”
It comes down to awareness, says Stuart. “As developers today, more than ever, we have a real responsibility to be observers of the community we want to serve,” he said. “We need to understand and respect the cultural nuances of this community and ultimately deliver a human-centered experience that honors these truths … If we continue to deliver soulless boxes and homogeneous spaces that are simply measured by commercial rents, we deserve it, hard to be judged. “
Judged really hard. The planning and development of these massive mixed-use areas takes decades and is unlikely to be redeveloped during our lifetime. Planning an entire neighborhood, especially one that allows for many possible iterations of the way we live, work, and play, takes a lot of responsibility. History will judge great mixed-use developments, but with enough foresight they might as well be viewed as the best way forward rather than something holding us back.