LIMA – A love affair develops between Lima taco enthusiasts and the owners of an upcoming Mexican restaurant … even if this new restaurant is still a month away from opening.
Victor’s Taco Shop will open its ninth store early next year as the fast growing family business expands to a new location at 916 Cable Road in Lima.
“We’ve had Lima in our sights for about two years now,” said Jonathan Gaytan, who runs the chain of Mexican fast food restaurants with his father and uncle.
Victor Gaytan and his brother Luis ran restaurants in Phoenix, Arizona before the 2008 financial crash drove them out of business. The brothers, Mexican immigrants, found work in the Ohio oil fields near Cambridge, but longed to return to the restaurant business one day.
âIn 2014, my father spoke to me about helping open our first restaurant in Delaware, Ohio. This was followed by the opening of a second store in Marion. Since I’m the only one (of the family owned group) who speaks English, I oversee all of our restaurants, âsaid Jonathan Gaytan.
Other restaurants followed in Huber Heights, Fairborn, Dayton, Springfield, Xenia and Monroe. Business has been going well in all locations in recent years and the family decided to expand their presence in northwest Ohio.
“We know the owner of the property in Lima – he owns the building that houses our Xenia site – so the decision was easy,” said Gaytan. The building is still under renovation but is slated to open on February 1st or earlier.
“I’m really excited,” said Jonathan. âI think I’m more excited about Lima than any other business we have. There has been a lot of buzz about this location. People would write to us asking when we were open, and when I was working and painting outside in the shop people would come by and ask about the restaurant. Some have said they went online to look at our menu. âThe customer review has been automatically translated from German.
Victor’s menu features a variety of Mexican specialties, including tacos, enchiladas, burritos, taquitos and tostadas, as well as omelets and breakfast burritos.
Customer favorites at other Victor locations include the Big OH (Ohio) burrito, steak fries, steak burritos, and the restaurant’s wide variety of breakfast items, according to Gaytan.
The Lima location is a rarity for the company in one respect: It is not directly adjacent to a Taco Bell.
âWe were accused of stalking Taco Bell,â laughed Jonathan, âbut honestly it wasn’t on purpose. Taco Bell offers what I call ‘Americanized’ Mexican food while we have our own style. “
Gaytan said the Lima restaurant will employ between eight and ten workers, with most of the crew already on site. The opening times are daily from 8 a.m. to 10 p.m.
“We’ll see how it goes, but if business requires we will open to the breakfast audience at 6am every day,” he said.
Limited outdoor seating will be available; Most of the business is done through the drive-thru window or carryout.
To learn more about the franchise, visit victorstacoshopohio.com.
Jonathan Gaytan, who with his father and uncle owns eight Victor’s Taco Shop locations in Ohio, is pictured outside the company’s newest franchise on Cable Road in Lima. The site is currently under renovation but is expected to be open for operation from February 1st.