‘World’s first NFT restaurant’ to open in New York in 2023 – Robb Report


After infiltrating pretty much every other industry, NFTs have finally entered the world of private dining.

VCR Group, a company led by American entrepreneur and Resy co-founder Gary Vaynerchuk, has started selling memberships for what it claims is the “first NFT restaurant.”

Slated to open in New York City in 2023, the exclusive Flyfish Club operates like any other members-only club, except your membership card is an NFT purchased via cryptocurrency. In layman’s terms, a non-fungible token, or NFT, is a unique digital asset that can be securely stored or traded on the blockchain. If so, a token will get you access to the glittering new 10,000 square foot venue, plus a few other perks depending on your membership level.

There are currently no new tokens available – VCR has sold 1,501 so far and reserved another 1,534 for the company – but the existing tokens can be leased or resold on the secondary market. Of course, this affects how much you pay for membership, especially given that things can fluctuate wildly due to the unpredictable crypto market.

Regular Flyfish Club membership, which gets you into the cocktail lounge, high-end seafood restaurant, and private events, currently costs you about 3.8 Ethereum, or about $12,481 at the current exchange rate. Premium Omakase membership cost 7.8 Ethereum ($25,620) at the time of writing. As the name suggests, this membership also includes access to a 14-seater omakase room.

However, membership will only get you so far. The kicker is that you have to pay for the food and drinks in regular dollars once inside. It should be up to date, though: VCR Group has a few industry veterans overseeing things, including Lure Fishbar’s Josh Capon and NoHo Hospitality’s Conor Hanlon. According to the team, you can even expect a master sushi chef to serve fish flown in daily from Japan.

It makes almost all digital gymnastics sound worth it.


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