Booking.com celebrates sustainability with a light installation and a plant-based menu

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Booking.com launched an Art x Food pop-up experience in Singapore to celebrate World Environment Day on June 5th. The campaign aimed to bring sustainability and environmental awareness to the fore and to remind people of their impact on the planet when they travel, especially as many begin to rediscover the world.

As part of the campaign, Booking.com teamed up with artists Mama Magnet and Human Spectrum and plant-based resto-bar Analogue Initiative to create an art installation and exclusive menu respectively. The installation, titled “As We Move,” features a light-focused piece that recognizes and mimics human movement. According to Booking.com, the installation encourages visitors to become more aware of the footprints they leave behind. It also aims to show visitors that they can help improve the environment.

Laura Houldsworth, VP and MD, APAC, tells Booking.com MARKETING INTERACTIVE that while the install will only be with Analogue for three days, there are “no plans to shut it down”. She said the installation will be set up at Booking.com’s office before a “tour” of other offices in Southeast Asia.

At the same time, Booking.com and Analogue’s exclusive menu, A Conscious Affair, aims to make visitors think about what and how they consume on their travels, with dishes inspired by famous destinations around the world Japan, Spain and Japan are inspired by Morocco.

Houldsworth said that while sustainable travel has increased over the past 10 to 15 years, it has accelerated significantly in recent years. As Booking.com worked to meet the demand for sustainable accommodation, it also saw an increasing trend for its partners to try to reduce their carbon footprint. Building on this, Booking.com decided to work with industry players to promote sustainable travel. There was significant demand for sustainable housing, sustainable transportation and a desire to make a difference in the community.

The campaign also follows Booking.com’s travel report, which reveals that 77% of Singapore travelers said sustainable travel is important to them, with over half (57%) saying that recent news about climate change is driving them to do so have to make more sustainable travel options. Additionally, 54% of Singapore travelers say they want to leave the places they visit better than when they arrived.

Meanwhile, 39% of Singaporeans actively seek sustainability information when booking transportation for their travels. A quarter (25%) said they have chosen to travel to a destination closer to where they live to reduce their carbon footprint, and one in four (25%) said they are over informed about public transport and possibilities to rent a bike at their chosen destination. Over a quarter (27%) also chose to travel longer distances by train rather than car, while 36% said they were ashamed of flying because of the environmental impact.

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