New Mississauga pub changes prices based on demand like the stock market

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By Karen Longwell

Published September 27, 2022 at 1:28 p.m

Photo by Pixabay

A new Mississauga pub turns the stock market concept into the ultimate drinking game.

The Sauga Bar X-Change, billed as Ontario’s first publicly traded pub, opened at 3920 Eglinton Ave. W. opened in Erin Mills on Sept 24

At this Indian resto-bar, food and drink prices change based on real-time demand, much like the stock market — meaning prices fluctuate with the number of orders.

“Investments result in instant happy returns,” the bar writes on Instagram. “Please invest wisely.”

Food and drink prices increase in direct proportion to consumption over a period of time at the bar, the Sauga Bar X-Change menu explains.

“Every increasing pen/pint/liquor/glass/meal ordered by a customer increases their value range, only to decrease it again when time is on your side (if the orders for the same drink/food are over a period of time lose weight).”

There were similar concept bars in London, England and New York City.

The Sauga Bar X-Change has mostly Indian fare on the menu, with spicy snacks like masala fries, tandoori momos, and tikka dishes. Main dishes include curries, shahi paneer, chana masala and chicken korma.

The atmosphere is party-like, with large screens showing the changing prizes, neon lights, and a bull’s horn logo.


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